Kontax on MXit

MXitSince 26 October, Kontax has also been available on MXit. The MXit offering is quite different to the mobisite: no registration, comments or Kontax social network; and all 21 chapters are published at once (as opposed to serially over 21 days). Readers can still enter the Kontax Sequel competition from there.

There has also been marketing within MXit itself: splash screens to the 11-14 and 15-18 age groups, and a Tradepost broadcast message. It will be interesting to compare the two approaches to publishing m-novels: mobisite vs MXit. In the 9 days since it’s gone live on MXit, 4,000 readers have read the whole story, as opposed to about 250 for the mobisite. There is an interesting drop-off trend after the first few chapters for both versions.

Today at the Africa Media and Broadcasting Congress, Rick Joubert spoke about the mobile web in South Africa (before joining Yonder Media he was head of Mobile Media at Vodacom, so he has considerable commerical experience in mobile). He said that in general the mobile web is for 18s and over, and to reach the younger audience one should go MXit.

The best solution seems to be a mobisite that is accessible via MXit — something that has become possible only recently.


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