Kontax reader trend

Kontax is published in two places: as a mobisite and also on MXit. As we begin to see the statistics for the viewings per chapter, a clear trend is emerging: high volumes in the beginning, then a sharp drop-off and stabilisation of the die-hard fans who read all 21 chapters.

kontax_reader_trend

(Source: Shuttleworth Foundation, CC-BY-3.0)

For the mobisite, chapter 1 has received 1,683 visits, and about 250 readers have finished the story. For MXit, chapter 1 has received 35,149 visits, and about 4,000 readers have finished the story.

Over the next few weeks we’ll keep watching the usage stats and try to make sense of the difference between the mobisite and MXit. For one, there was marketing within MXit around Kontax: splash screens were shown to the 11-14 and 15-18 age group users and a Tradepost message alerted all users to the story. We hope that it was teens (14-17 year olds ideally) that read the story, but of course you can never know for sure in the virtual world.

A question I have on the drop-off trend is whether it applies to printed books too, where, say, 10% of books that are sold aren’t read to the end? In print you can’t track this, but in digital it is very easy to do.

3 Responses to “Kontax reader trend”


  1. 1 Philipp Schmidt November 5, 2009 at 6:21 am

    Great to see you track and publish this data. I don’t think you get the same drop-off in print, because buying the book commits the readers. But that is not only a good thing. Mobile readers might decide they don’t like the story and focus their attention elsewhere – which could be a more efficient use of their time (Economists would argue).

    I would cut of the first weeks and look at the slow decline from week 3 until the end. What are the reasons for people dropping out at a later stage?

    Great stuff!!!

  2. 2 David November 6, 2009 at 11:57 am

    On MXit, you can get distracted by chatting with your friends etc.

    On the mobi web site, it’s the only thing people are doing usually.


  1. 1 Kontax on MXit « m4Lit Project Trackback on November 5, 2009 at 5:12 pm

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