Kontax goes cross-media

Kontax is exploring what South African youth make of cross-media stories. We have a couple of tricks up our sleeve, with the first one being unveiled tomorrow. In the story, Sbu is trying to find Adelle. He has her cellphone so he goes through her contacts and calls each one. We’ve used real numbers and created voice messages for each so that readers can call or SMS the contacts.

Azure Hotel: 083 763 2623
Hyena Personal Guards: 073 658 9100
East London Township Museum: 083 716 8551
The Daily Eye: 078 739 3536

Why not try it yourself?

Inspiration for this came from the popular cross-media teen novel Cathy’s Book. In the book, which is Cathy’s lost diary, the numbers, email addresses and web addresses are all real, taking the reader from the print medium to other media as he or she explores the back stories and extras surrounding the story.

It worked in America. Let’s see if it works here. Perhaps in South Africa we need to create MXit profiles — it’s cheaper than making a call.

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